Families across America were
introduced to Chicken
Rice-A-Roni® through television
ads featuring San Francisco’s
cable cars and the famous
"The San Francisco Treat" jingle.Beef, Spanish and Fried Rice
Rice-A-Roni® flavors were added to
the line in 1962 and they have been
a family favorite ever since.


In 1964, Vince developed Noodle
Roni® Parmesano based on the
Italian dish "Noodles Alfredo".
New flavors including Romanoff,
Stroganoff and Fettucine
Alfredo were soon added.